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People
Tell Their Stories:
Work-Related
Challenges
Challenges
Women Face in the Workplace Heather
Shea
This is a great time for women in business. There are more opportunities
available than ever before, and a high demand for people with leadership,
management and marketing skills. At the same time, however, women
continue to face challenges in getting ahead, achieving the recognition
they deserve, and integrating the career and personal life they
most desire.
Two
of their biggest challenges involve the glass ceiling that still
blocks women at many companies from advancing to their full potential
and the formidable task of balancing career, family and personal
lives.
The
Glass Ceiling
Those
women who can follow a dream or find support within an organization
stay. Yet many women reach a point where they feel that nobody's
interested in backing or training them.
As
a result, every 11 seconds, a woman leaves corporate America to
start her own business reported The National Foundation for Women
Business Owners. The number one reason why...is to pursue their
personal dreams.
Before
making this leap, many of these new entrepreneurs bump up against
a glass ceiling in their organization that says, "You can advance
just this far, but no farther." In fact, too often, instead of cracking
over the years, I've personally watched this glass ceiling turn
to cement. When women discover they have a harder time than ever
moving beyond that ceiling, they ask, "Why bother?" and move on
to create work environments that are more supportive of their goals.
Or, these days those who do break through sometimes look around
and go, "I don't like what I see, I want to get out of here."
Women
need to be realistic about what's holding them back, however. The
glass ceiling implies gender issues and these may or may not be
the problem. There are other reasons some women don't get promoted.
Sometimes, there's a skill they need to learn or a person they need
to know, who can help them.
There
are other reasons women leave companies, too. Maybe they're not
having fun anymore because opportunities are becoming more limited.
Whatever the reason, when women feel stuck, it's time dust off their
skills, look around and reinvent themselves. They need to ask themselves:
- What
is my goal?
- What
excites me?
- What
could I do?
- What
other type of organization might I like to work for? Am I certain
I won't run into the same issues there?
- Do
I want to start my own business? If so, they need some self assessment.
Starting a company is not right for everyone.
- What's
the right strategic move?
The reality
is that while companies are changing, it's still going to take more
time for the old male-oriented structures to become more woman-friendly.
No matter now successful a woman is. Cultural differences remain,
and women have to be realistic about how these differences play out
in the corporate world. Look closely at how people are treated and
promoted wherever you work. Know the gender issues in your environment.
I've been successful as a senior executive for major organizations,
professional speaker and consultant, and I still bump into that gender
issues on a regular basis.
For
instance, I recently co-authored a book with consultant and author,
Chip Bell, called Dance Lessons: Six Steps to Great Partnerships
in Business & Life (Berrett-Koehler Publishers, Inc., San Francisco).
I told him about the gender differences at work and he had difficulty
at first believing that it was still such a major issue. Then, one
time, he and I were invited to speak at a conference about our book.
When it came time to give our presentation, the speaker introduced
Chip and not me. Recently, we wrote an article together and the
publication wanted to include Chip's name only and not mine. We
insisted that my name be included as well, and Chip began to understand
what I was talking about.
When
I was president and COO of The Tom Peters Group/Learning Systems,
Tom Peters, who is very sensitive to women's career issues, couldn't
believe that when I walked in to buy a car, nobody noticed me. Yet
this type of occurrence is a common experience for women-no matter
how accomplished we are-and despite the fact that we make 90% of
financial decisions, buy 51% of tires, 75 % of NFL merchandise and
are the main consumers of many traditionally seeming male products.
It's just our culture and it is changing, sometimes, simply as a
result of the sheer numbers of women who are in the work force and
making purchases in the marketplace. But it's happening slowly.
Making
a Change
We
can help the changes along. One way is to know and educate people
about statistics, such as:
- 80%
of consumer purchases are made by women.
- In
1991, more people worked for women-run businesses than for Fortune
500 companies.
- There
are 9.91 million women-owned businesses, representing $6.6 trillion
in sales, a little more than the entire German economy.
It's also
important to maintain a sense of humor, while we work toward those
changes.
If
you do want to work for a company rather than start your own business,
look for one that appreciates the importance of women and values
them. For example, Hewlett Packard, recognizing a talent base and
customer base of women, has a woman CEO. HP was also the first organization
to develop an internal woman's network, where women at the company
get together, talk about work issues and support each other within
the organization.
Look
for successful women to mentor you. And, when you have an opportunity,
mentor other women as well.
Balancing
Work and Family
Another
major issue for women at work is how to balance work and life. Fortunately,
companies are recognizing that part of this balancing-taking care
of family matters, including raising children, isn't just a women's
issue, but a man's issue, too. Fortune magazine recently ran an
issue on fathers at work and the impact that balancing work/family
is having on them. Employers are also having to deal with the fact
that many workers are single parents. Almost 80% of children in
this country are raised in a single household sometime in their
lives.
This
raises many new concerns for women at work. The question for some
becomes not, "How do I break through the glass ceiling?" But "Do
I really want to work that hard and make the sacrifices to my family
that I need to make in order to break through it? More and more
people, including successful and well-known women-and men, are saying,
"My family comes first."
The
fact that I'm a single parent and supporter of two young children
has definitely influenced the career choices I now make. It's important
for me to have breakfast every morning and dinner at night with
my children. I have canceled major presentations to make sure I
show up at the Christmas play. I no longer work as a senior executive
for a major organization. My strategic move has been to work as
a professional speaker with an organization that would give me more
opportunity to be home. From the start, I explained, "I'll work
really hard for you, but what's important also is for me to spend
time with my children. I'm a single parent and it's a necessity
that I be there for them." That was a career choice I made.
Yes,
sometimes making these choices can be career changing, but what's
most important is to be true to yourself and your personal priorities.
The goal is not to choose work or family. It's to balance and integrate
both worlds successfully.
By
the way, ask any woman about how she started her own company to
spend more time with her children and she will laugh at you. Started
your own business because you want to spend more time with your
children is a silly notion. Get clear on which option you really
want and which one is really true and practical for you.
Whatever
choices you make, women have experienced that the whole notion of
"You can have it all" in work and life doesn't play out quite like
they thought it would be. Working mothers, working fathers who are
actively involved in their families and careers are exhausted. I
recently asked my doctor about fatigue, and his response was, "Of
course you're tired. You're a single, working mother. How can you
expect not to be?"
On
that note, when balancing work and life, remember to take care of
yourself first. So many women focus on taking care of others at
work and at home that they forget about themselves. You know, in
airplanes, they tell you to put the oxygen on yourself first...it's
true on the ground, too.
Overall,
the job market is changing, and more women and men are openly expressing
how important balancing work and life is to them. As a result, organizations
are discovering that in order to maintain top talent, they have
to be family-friendly.
To find lists of companies that are good places for women to advance
and that value work/life issues, contact organizations, such as
Catalyst in New York and the National Foundation for Women
Business Owners and look at magazines, such as Working Mother
and Working Woman.
Contact:
Heather Shea at hspartner@aol.com,
513-792-6660.
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